CFO-proof Paid Search for businesses that don't fit the template

No two businesses are identical. That's why our Paid Search approach looks different for multi-category seasonal retailer Intersport, where product prioritization models drive growth, versus adventure boat category definer Axopar Boats, where brand demand and full-funnel strategies create growth.

Our Paid Search approach starts with a deep understanding of the client's unit economics and how they behave at scale. Before touching tactics, we focus on what drives profitable growth.

We then dive into the core business mechanics: the customer journey, conversion lag, customer loyalty and retention, new customer acquisition cost, and the current Paid Search setup, including how tactical advertising performs as investment levels scale.

For us, ad platforms are not strategies. They are tools — used to execute business objectives, not dictate them. This mindset helped Reima break free from platform defaults and build an unprecedented weather-based advertising strategy.