Data solutions that prove marketing's impact on growth

Bad tracking leads to bad decisions. We audit existing setups, fix what's broken, and implement proper measurement: from server-side tracking to 1P data integrations. The result is accurate data that connects customer behavior to business outcomes across every platform and touchpoint.

Understanding nCAC, CLTV, Retention or MER reveals which customers are worth acquiring or which channel-mix is working the best. We build segmentation models (RFM, behavioral, CLTV-based) that identify high-value segments, predict future buyers, and enable real-time personalization.

We deploy time-series forecasting to predict sales and campaign performance, conversion probability models to score website visitors, and causal impact estimation to measure incrementality.

Which channels actually drive growth? With our Marketing Mix Modeling solutions we are able to quantify each marketing channel's contribution to revenue, accounting for seasonality, external factors, and cross-channel effects.