Reima

Reima is a world-leading children's activewear brand from Finland, designing innovative, durable outdoor clothing that keeps kids comfortable in any weather condition.

Ad POAS up 75% and conversion rate up 47% with weather-based targeting

Intentio built an automated A/B test that used rainfall forecasts across 3,098 counties in the United States, updating targeting every hour based on real-time weather data.

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Data / Weather Targeting
No rain locations
Rain locations
Period:April 11 - May 8, 2024
Locations:3,098 US counties
Update freq:Hourly
“Intentio constantly brings new, unprecedented ideas. This is exactly what good collaboration should feel like!”
Paula Brown

Paula Brown

Senior Marketing Manager