AI Visibility Case Study
What AI Visibility is Made Of: Terveystalo's 33% Share of Voice is built on four fundamental pillars.
33%
AI Share of Voice
#1
Industry Rank
800M
Weekly Users (ChatGPT)
Client
Objective
The way people search for information, products, and services has changed rapidly over the past two years. Google, which has long been the internet's front page, is no longer the only starting point for information searches. New LLM-based platforms - above all ChatGPT - have emerged alongside it and changed user expectations. According to the latest estimates, ChatGPT has approximately 800 million weekly users, of which over 20% use it for search-like information retrieval. Visibility in AI search doesn't happen through individual tricks. It's a direct result of how strongly a brand is present on the internet. Brands are now considering how they can be found on ChatGPT - and on what basis they appear there. ChatGPT doesn't provide search behavior data or user prompts to third parties. At the same time, however, tools that enable AI visibility tracking have quickly emerged on the market. Traditional players like Semrush and Ahrefs have released new AI features, and completely new services have emerged alongside them - including Profound, Otterly, and Superlines. The operating logic of all tools is the same: they utilize searches collected from elsewhere (so-called target prompts), ask these from ChatGPT and other platforms, and analyze the responses.
Solution
Good AI visibility is not a coincidence, but the result of long and consistent work. Terveystalo's success can be summarized in four areas: 1. Website Discoverability - A comprehensive and technically well-structured website with proper crawlability, indexability, and internal architecture. 2. Structured Data and Schemas - The most effective way to tell machines what a page's content is about. Schemas help large language models interpret page structures and meanings more accurately. 3. Content Freshness - Timeliness is a key explanatory factor in AI search. Terveystalo's website is alive as new information emerges, with experts updating treatment recommendations, service descriptions, and articles weekly. 4. Content Quality and Authority - Up-to-date information is especially important in health topics - and LLMs emphasize it significantly.
Results
Terveystalo's AI SoV is 33%, clearly the highest in its industry. This wasn't achieved through shortcuts, but through years of consistent work on technical SEO, content strategy, and maintaining high standards for medical accuracy and freshness.