Finnish Design Shop

Finnish Design Shop is the largest online store focused on Nordic design, offering furniture, lighting, and home accessories from leading Scandinavian brands to customers worldwide.

Does Third-Party CSS deliver on its promise of 20% efficiency gain?

We tested Google CSS vs Third-party CSS with identical Shopping campaigns. Google CSS won with +18.3% incremental sales and +16.3% better margin ROI.

View case study

Data / A/B Test Results

Metric

3rd Party CSS

Google CSS

Incremental Sales

35 024€

+18.3%

Margin ROI

1.45

+16.3%

Clicks

40 145

+8.8%

CPC

0.43€

-10.7%

Impression Share

46%

-22.3%

Winner

✗

✓

Test:Parallel campaigns

Channel:Google Shopping

Region:EU/EEA

“Intentio acts as our strategic partner in building growth and developing our overall marketing.”

Joni Tillström

Head of Online Sales Performance